Rangmorph
Rangmorph
Visual Identity, Logo Design
Visual Identity, Logo Design
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RangMorph is a vibrant brand that embodies the fusion of culture and transformation. The name merges Rang—the Hindi word for "color"—with Morph, symbolizing evolution and change. Together, they represent a spectrum of creativity in motion.
RangMorph is a vibrant brand that embodies the fusion of culture and transformation. The name merges Rang—the Hindi word for "color"—with Morph, symbolizing evolution and change. Together, they represent a spectrum of creativity in motion.
The logo features a clean, modern wordmark where the “O” is replaced by a gradient infinity loop
—an emblem of boundless transformation. The colors flow seamlessly through the loop, echoing the brand’s promise of creative fluidity and cultural richness.
The logo features a clean, modern wordmark where the “O” is replaced by a gradient infinity loop
—an emblem of boundless transformation. The colors flow seamlessly through the loop, echoing the brand’s promise of creative fluidity and cultural richness.
Creative Process
Creative Process
The design journey explored visual metaphors of color, continuity, and transformation. Multiple iterations tested various color schemes and symbol integrations, leading to a final version that strikes a balance between contemporary minimalism and expressive storytelling.
The design journey explored visual metaphors of color, continuity, and transformation. Multiple iterations tested various color schemes and symbol integrations, leading to a final version that strikes a balance between contemporary minimalism and expressive storytelling.
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