Curio
Curio
Identity Design
Identity Design
Embedded Files
Objective
Objective
Design a flexible brand identity for a multidisciplinary studio that can seamlessly expand into diverse ventures—from graphic design to children’s brands, retail, and editorial content—while retaining cohesive recognition.
Design a flexible brand identity for a multidisciplinary studio that can seamlessly expand into diverse ventures—from graphic design to children’s brands, retail, and editorial content—while retaining cohesive recognition.
Concept
Concept
Core Idea:
“The Creative Umbrella”
Core Idea:
“The Creative Umbrella”
A visual language rooted in modularity and playful adaptability, blending geometric precision with organic fluidity. Designed to evolve with new ventures (e.g., kids’ brands, shops, blogs) without losing core identity.
A visual language rooted in modularity and playful adaptability, blending geometric precision with organic fluidity. Designed to evolve with new ventures (e.g., kids’ brands, shops, blogs) without losing core identity.
Designer’s Notes
Designer’s Notes
The logo’s shapes can be isolated or combined—like building blocks for future sub-brands.th.”
The logo’s shapes can be isolated or combined—like building blocks for future sub-brands.th.”
Outcome
Outcome
A future-proof identity system that
Feels professional yet approachable.
A future-proof identity system that
Feels professional yet approachable.
Adapts visually for kids’ brands (softer colors, animated elements) or premium retail
(minimalist monochrome).
Adapts visually for kids’ brands (softer colors, animated elements) or premium retail
(minimalist monochrome).
Scales seamlessly across digital, print, and environmental media.
Scales seamlessly across digital, print, and environmental media.
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