Care Sauce
Care Sauce
Brand Identity & Logo Animation
Brand Identity & Logo Animation
Embedded Files
Overview
Overview
Care Sauce is a conceptual identity design project for a wellness content platform. The platform aims to provide short, emotionally resonant content to help working millennials incorporate micro-moments of self-care into their busy lives. The brand identity needed to feel soft, uplifting, and emotionally nourishing.
Care Sauce is a conceptual identity design project for a wellness content platform. The platform aims to provide short, emotionally resonant content to help working millennials incorporate micro-moments of self-care into their busy lives. The brand identity needed to feel soft, uplifting, and emotionally nourishing.
Design Objective
Design Objective
Create a visual identity that communicates the idea of adding a little 'care' into daily life—like a comforting sauce. The tone had to be playful yet calm, digital-first yet timeless. The identity had to be flexible for use across social media, video platforms, and future product extensions.
Create a visual identity that communicates the idea of adding a little 'care' into daily life—like a comforting sauce. The tone had to be playful yet calm, digital-first yet timeless. The identity had to be flexible for use across social media, video platforms, and future product extensions.
Visual Identity System
Visual Identity System
Exploration of logo variations, colorways, and scalable lockups to ensure consistency across brand applications. The visual system includes multiple versions to support responsive layouts across digital and print platforms.
Exploration of logo variations, colorways, and scalable lockups to ensure consistency across brand applications. The visual system includes multiple versions to support responsive layouts across digital and print platforms.
Logo lockups, tone variations, and expressive identity elements.
Motion Branding
Motion Branding
The logo animation highlights the drip forming into a smile, reinforcing the concept of emotional uplift and nourishment. Designed with motion-first platforms in mind, the animated logo brings life and personality to the brand.
The logo animation highlights the drip forming into a smile, reinforcing the concept of emotional uplift and nourishment. Designed with motion-first platforms in mind, the animated logo brings life and personality to the brand.
App splash screen animation reflecting brand tone and entry point.
Social Experience & Tone of Voice
Social Experience & Tone of Voice
Conceptual social media posts extend the brand into real-world tone and storytelling. These frames reflect the voice of the brand—relatable, lightly humorous, emotionally attuned.
Conceptual social media posts extend the brand into real-world tone and storytelling. These frames reflect the voice of the brand—relatable, lightly humorous, emotionally attuned.
Light-hearted scroll therapy visuals designed to resonate with millennial audiences.
Outcome
Outcome
Care Sauce is a modern wellness identity rooted in emotional clarity, visual storytelling, and platform-native communication. The project merges motion, metaphor, and minimalism to deliver a sense of everyday calm.
Care Sauce is a modern wellness identity rooted in emotional clarity, visual storytelling, and platform-native communication. The project merges motion, metaphor, and minimalism to deliver a sense of everyday calm.
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